Zmiany w obrębie religijności — między sklepem a nową narracją

Abstrakt

Within the confines of the research on the consumptive society, i.e. the one where various needs of individuals are satisfied by one activity type—the purchase of goods—opinions and interpretations appear that point out similarities between
consumerism and religious actions. The following article is an attempt to find those similarities or to show that they are groundless. The result of the analyses is the statement that consumerism can be compared to religion or that you can find some similar functions in both of them, although only in the context of the social affi liation, faith in symbols, herd instinct, answer to no possibility of finding any hope and blind subordination. Thus, consumerism is similar to some myth organizing reality and not toreligion in the sense of individual’s
freedom accomplishment in the context of transcendence.